University of Vaasa / Vaasan yliopisto
University / College
Location:
Vaasa,
Finland (FI)
ROR: https://ror.org/03769b225
The role of marketing in new ventures: How marketing activities should be organized in firms' infancy (2023)
Fürst A, Gabrielsson M, Gabrielsson P, Prigge JK
Journal article
The “Dark Side” of Open Innovation in Emerging Markets: An Integrated Framework (2023)
Riihimäki J, Shahzad K
Conference contribution, Conference Contribution