Fachbereich Wirtschaftswissenschaften

Prozeßorientiertes Performance Measurement im Unternehmen (1995) Fischer T Conference contribution, Conference Contribution Controlling kontinuierlicher Prozeßverbesserungen im Unternehmen mit dem Half-Life-Konzept (1995) Fischer T, Schmitz J Conference contribution Measures for Continuous Improvement - Formulation of the Half-Life Model and Empirical Results from the Electronics Industry (1995) Fischer T, Schmitz J Conference contribution An introduction to parties and candidates on television (1995) Holtz-Bacha C, Kaid LL Book chapter / Article in edited volumes A comparative perspective on political advertising in western democracies: implications of media and political system characteristics (1995) Holtz-Bacha C, Kaid LL Book chapter / Article in edited volumes Television spots in German national elections: content and effects (1995) Holtz-Bacha C, Kaid LL Book chapter / Article in edited volumes Political advertising across cultures: comparing content, styles, and effects (1995) Holtz-Bacha C, Kaid LL Book chapter / Article in edited volumes Frauen und Medien. Eine Synopse der deutschen Forschung (1995) Fröhlich R, Holtz-Bacha C Authored book Geschlossene Gesellschaft? Zwischen Majorität und Minorität – Frauen in der Publizistik (1995) Fröhlich R, Holtz-Bacha C Authored book Political advertising in Western democracies: Parties and candidates on television (1995) Holtz-Bacha C, Kaid LL Edited Volume