Fachbereich Wirtschaftswissenschaften

Purchasing marketing services: Aligning purchasing and marketing to improve agency performance (2007) Bals L, van der Valk W, Wynstra F, Hartmann E Conference contribution, Original article Marketing as an internal client of purchasing – Exploring meaningful Marketing/Purchasing interaction (2007) Bals L, Hartmann E, Ritter T Conference contribution, Original article Was spricht eigentlich gegen eine private Arbeitslosenversicherung? (2007) Lutz R Journal article Interaktive hybride Wertschöpfung als Innovationsstrategie (2007) Möslein K, Kölling M Book chapter / Article in edited volumes Les verts: la seule campagne "européenne"? (2007) Holtz-Bacha C Book chapter / Article in edited volumes Management education and research in Germany (2007) Huff AS, Möslein K Book chapter / Article in edited volumes Integration in Hybrid Global Sourcing Organizations (2007) Hartmann E, Trautmann G, Turkulainen V Conference contribution, Original article Characterizing and measuring performance in purchasing marketing services (2007) Bals L, Hartmann E Conference contribution, Original article Ingredient Branding in Capital Goods Markets - Results from an Empirical Analysis in the Automotive Supplier Industry (2007) Voigt KI, Brem A, Czaja L Conference contribution, Original article Schwellenwerte im Arbeitsrecht: Höhere Transparenz und Effizienz durch Vereinheitlichung (2007) Koller L, Schnabel C, Wagner J Journal article