Fachbereich Wirtschaftswissenschaften

Editorial (2010) Schöffski O, Pfohl M Journal article, Editorial Methods to Support Significant and Interesting Contributions to Strategizing Research (2010) Huff AS, Möslein K, Neyer AK Book chapter / Article in edited volumes New Innovation: Mobile loyalty in higher education (2010) Warden SC, Löffler C, Chichava H Conference contribution, Original article Process based e-service logistics for case management networks (2010) Purucker J, Seitz M, Bodendorf F Conference contribution, Original article „Der Fall Lantus”: Wozu brauchen wir die Gesundheitsökonomie? (2010) Schöffski O Journal article, Original article Upstream Supply Chain Risk Management: Model Development and Empirical Analysis (2010) Kern D, Hartmann E, Moser R, Moder M Conference contribution, Original article Advertising for high-technology products in the product launch phase – A content-analysis (2010) Voigt KI, Baccarella C, Gerhard D Conference contribution Meinungsanalyse in Onlinenetzwerken mittels Schwarmintelligenz (2010) Kaiser C, Kröckel J Journal article Detecting Opinion Leaders and Trends in Online Communities (2010) Bodendorf F, Kaiser C Conference contribution, Original article Analysen zur Wirtschaftlichkeit der Therapie mit Insulin glargin bilden alle Facetten der Versorgung von Typ-2-Diabetikern in Deutschland ab (2010) Schöffski O Journal article, Original article