Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management

Advertising for high-technology products in the product launch phase - A content analysis (2010) Baccarella C, Gerhard D, Voigt KI Journal article The Relevance of RFID Solutions in Production and Operations Processes – An Empirical Analysis within the German Automotive Industry (2010) Voigt KI, Czaja L, Gerhard D Conference contribution Advertising for Technology and High-Technology Products - A Content Analysis (2010) Gerhard D, Voigt KI, Baccarella C Conference contribution Success Determinants for Product-related Service Innovations in the German Industry (2010) Wassmus A, Voigt KI, Müller P Conference contribution Financial Restructuring von Private Equity-Portfoliounternehmen (2010) Batran K, Reinisch M, Voigt KI, Vu?kovi? D Other publication type, Beitrag in Praxiszeitschrift Emotional Branding in the Durable Goods Industry – Illustrated on an Italian Company (2010) Winter J, Scheiner C, Voigt KI Conference contribution Denkmuster von Mehrfachgründern in der Ideenidentifikation und -bewertung (2010) Scheiner C, Voigt KI, Breiner F, Müller D, Kasprowiak J, Oehlmann R, Walton J Conference contribution A Web 2.0 based Concept for the Integration of Foresight Results into Innovation Management (2010) Voigt KI, Ernst M, Schindler M Conference contribution Perspectives of Human Resource Management - Sociodemographic Changes at Determinantes of Innovation Behaviour (2010) Voigt KI, Feller N, Scheiner C Conference contribution High-technology product launch phase – A content-analysis of advertisements (2010) Voigt KI, Baccarella C Conference contribution