Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management

Takin’ Care of Business Models: The Impact of Business Model Evaluation on Front-End Success (2018) Schrauder S, Kock A, Baccarella C, Voigt KI Journal article European business venturing in times of digitisation – an analysis of for-profit business incubators in a triple helix context (2018) Kreusel N, Roth N, Brem A Journal article, Original article Welche Potenziale treiben die Implementierung von Industrie 4.0? Ein empirischer Vergleich führender deutscher Industriezweige (2018) Müller J, Kiel D, Voigt KI Journal article Implementierung eines Cyberphysischen Systems am Beispiel eines autonomen Logistikroboters in der Intralogistik (2018) Müller J, Böhlein M, Voigt KI Conference contribution, Conference Contribution Digital, Social Media, and Mobile Marketing in industrial buying: Still in need of customer segmentation? Empirical evidence from Poland and Germany (2018) Müller J, Pommeranz B, Weisser J, Voigt KI Journal article, Original article Ecosystem Effects of the Industrial Internet of Things on Manufacturing Companies (2017) Arnold C, Voigt KI Journal article, Original article Sustainable Industrial Value Creation: Benefits and Challenges of Industry 4.0 (2017) Kiel D, Müller J, Arnold C, Voigt KI Journal article The Industrial Internet of Things from a Management Perspective: A Systematic Review of Current Literature (2017) Arnold C Journal article, Original article Framing social media communication: Investigating the effects of brand post appeals on user interaction (2017) Wagner T, Baccarella C, Voigt KI Journal article Communicating technological innovations: The role of technical complexity and product involvement (2017) Wagner T, Baccarella C, Voigt KI Journal article