Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management

This Is How We Do It: Untangling Patterns of Super Successful Social Media Activities (2018) Eismann T, Wagner T, Baccarella C, Voigt KI Conference contribution, Conference Contribution Untangling The Role of User Experience In Design Thinking Through Experimental Evidence (2018) Eismann T, Meinel M, Baccarella C, Fixson SK, Voigt KI Conference contribution, Conference Contribution This Is How We Do It: Untangling Patterns of Super Successful Social Media Activities (2018) Eismann T, Wagner T, Baccarella C, Voigt KI Journal article, Original article Chances and Risks of the Internationalization of SMEs: An Empirical Approach to German SMEs Internationalizing to Spain (2018) Schmidt MC, González Pérez CM Conference contribution, Conference Contribution Explored Objectives and Experienced Consequences when Realizing Creative Workspaces (2018) Pakos O, Eismann T, Meinel M, Voigt KI Conference contribution, Conference Contribution To drive, or not to drive an autonomous car (2018) Müller J, Voigt KI Conference contribution, Original article Logistik 4.0 (2018) Voigt KI, Müller J, Veile J, Maier L Book chapter / Article in edited volumes How to Make Design Tools Work? Taking a Closer Look at the Mechanisms in the Needfinding Phase when Generating New Product Concepts (2018) Meinel M, Eismann T, Baccarella C, Voigt KI, Fixson SK Conference contribution, Conference Contribution Strategic Implications for Industry 4.0-Platforms – A Social Capital Perspective (2018) Müller J, Veile J, Kiel D, Voigt KI Conference contribution, Original article Managing Digital Disruption of Business Models in Industry 4.0 (2018) Müller J, Traub J, Gantner P, Voigt KI Conference contribution, Original article