Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management

Every Picture Tells a Story - Exploring Personal Branding Communication Activities on Social Media (2019) Baccarella C, Maier L, Eibl S, Voigt KI Journal article, Original article Risks of Industry 4.0 for Logistics - a Systematic Literature Review (2019) Voigt KI, Hartmann E, Rücker M, Veile J, Birkel H Conference contribution, Conference Contribution Do Fine Feathers Make Fine Birds? Examining the Role of a Product’s Packaging Functionality on Consumer Behavior (2019) Baccarella C, Maier L, Himmelreich AL, Voigt KI Conference contribution, Conference Contribution Do Consumers Value When Companies Collaborate with Universities? Exploring the Innovation Effect of University-Industry-Collaboration (2019) Baccarella C, Maier L, Voigt KI Conference contribution, Conference Contribution The Marketing Effect of Crowdfunding: Exploring Consumers’ Perceptions of Startups Offering Crowdfunded Innovations (2019) Maier L, Baccarella C, Wagner T, Voigt KI Conference contribution, Conference Contribution User-centric innovations in new product development — systematic identification of lead users harnessing interactive and collaborative online-tools (2019) Bilgram V, Brem A, Voigt KI Book chapter / Article in edited volumes Flexible Working - Collaboration Booster or Productivity Killer? (2019) Rücker M, Pakos O, Eismann T, Meinel M, Voigt KI Conference contribution, Conference Contribution Management-Herausforderungen hinsichtlich Industrie 4.0-Plattformen aus der Sicht von KMU (2019) Müller J, Veile J, Voigt KI Other publication type Ecosystem 4.0: A Supply Chain Perspective on Business Model Innovation (2019) Veile J, Kiel D, Müller J, Voigt KI Conference contribution, Original article Kick-Start for Connectivity - How to implement Digital Platforms successfully (2019) Schmidt MC, Veile J, Müller J, Voigt KI Conference contribution, Conference Contribution