Lehrstuhl für Technologiemanagement

Getting and keeping a competitive edge: Where next for innovation management? (2014) Horn C, Brem A Journal article Von Gutenberg zu Steve Jobs: Herausforderungen und Lösungen der Business Model Innovation dargestellt am Beispiel von (Fach-)Verlagen (2014) Ammon T, Brem A Book chapter / Article in edited volumes A unified innovation approach to emerging markets: Imperatives to play and win the game (2014) Agarwal N, Brem A, Grottke M Conference contribution, Conference Contribution Corporate Social Responsibility in Online Social Networks: An Empirical Analysis of Corporate Communication for Brands on the German Market (2014) Horn C, Brem A, Wölfl S, Ivens BS, Hein D Conference contribution, Original article Damaging brands through market research: Can customer involvement in prediction markets damage brands? (2014) Horn CF, Brem A, Ivens B Journal article Der ldeengutachter: Eine explorative Untersuchung zum Anforderungsprofil und zur Relevanz einzelner Schlüsselqualifikationen (2014) Maier MA, Vollrath O, Brem A Journal article Industry 4.0: Solving the agency dilemma in supply networks through cyber physical systems (2014) Maier MA, Korbel JJ, Brem A Conference contribution, Original article Intellectual Property Strategies of Multinational Companies Patenting in China (2014) Wolfram P, Schuster G, Brem A Conference contribution, Conference Contribution Internal Markets for Innovation: Case Study Results of Blockades at Affiliates’ Level in Developed Markets (2014) Wolfram P, Brem A Conference contribution, Conference Contribution Lebensphasen von Communities of Practice: Eine Fallstudie (2014) Brem A, Maier MA Book chapter / Article in edited volumes