Lehrstuhl für Technologiemanagement


Who will buy smart glasses? Empirical results of two pre-market-entry studies on the role of personality in individual awareness and intended adoption of Google Glass wearables (2015) Rauschnabel PA, Brem A, Ivens BS Journal article Lead User Innovation: Exploring interactions between lead user and company (2015) Brem A, Larsen H Conference contribution, Conference Contribution Internationalization of New Product Development: Results from a Multiple Case Study on companies with Innovation Processes in Germany and India (2014) Brem A, Freitag F Journal article Perceived Creativity in an International Context: The Influence of Culture, Gender and Personal Creativity (2014) Schuster G, Hammer J, Brem A Conference contribution, Original article Research and Development from the bottom up: Introduction of Terminologies for New Product Development in Emerging Markets (2014) Brem A, Wolfram P Journal article Investieren Ingenieure anders als Kaufleute? Ergebnisse zu individuellen Investmententscheidungen in Crowdfunding-Projekten (2014) Brem A, Jovanovic T, Voigt KI Conference contribution Getting and keeping a competitive edge: Where next for innovation management? (2014) Horn C, Brem A Journal article Von Gutenberg zu Steve Jobs: Herausforderungen und Lösungen der Business Model Innovation dargestellt am Beispiel von (Fach-)Verlagen (2014) Ammon T, Brem A Book chapter / Article in edited volumes A unified innovation approach to emerging markets: Imperatives to play and win the game (2014) Agarwal N, Brem A, Grottke M Conference contribution, Conference Contribution Corporate Social Responsibility in Online Social Networks: An Empirical Analysis of Corporate Communication for Brands on the German Market (2014) Horn C, Brem A, Wölfl S, Ivens BS, Hein D Conference contribution, Original article