Lehrstuhl für Technologiemanagement

Special Issue on Marketing Innovative Technology Solutions in Global Market: Insights and Perspectives (2015) Brem A, Huizingh E, Viardot É Other publication type The Search for Innovative Partners in Co-Creation: Identifying Lead Users in Social Media through Netnography and Crowdsourcing (2015) Brem A, Bilgram V Journal article Understanding Emerging Market Companies and Customers: an Empirical Study of Innovation Constructs for New Product Development (2015) Agarwal N, Grottke M, Brem A Conference contribution, Conference Contribution What determines a successful business incubator?: Introduction of an incubator guide (2015) Gerlach S, Brem A Journal article Who will buy smart glasses? Empirical results of two pre-market-entry studies on the role of personality in individual awareness and intended adoption of Google Glass wearables (2015) Rauschnabel PA, Brem A, Ivens BS Journal article Lead User Innovation: Exploring interactions between lead user and company (2015) Brem A, Larsen H Conference contribution, Conference Contribution Internationalization of New Product Development: Results from a Multiple Case Study on companies with Innovation Processes in Germany and India (2014) Brem A, Freitag F Journal article Perceived Creativity in an International Context: The Influence of Culture, Gender and Personal Creativity (2014) Schuster G, Hammer J, Brem A Conference contribution, Original article Research and Development from the bottom up: Introduction of Terminologies for New Product Development in Emerging Markets (2014) Brem A, Wolfram P Journal article Investieren Ingenieure anders als Kaufleute? Ergebnisse zu individuellen Investmententscheidungen in Crowdfunding-Projekten (2014) Brem A, Jovanovic T, Voigt KI Conference contribution