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Lehrstuhl für Betriebswirtschaftslehre, insbesondere Internationales Management
Friedrich-Alexander-Universität Erlangen-Nürnberg
Rechts- und Wirtschaftswissenschaftliche Fakultät
Fachbereich Wirtschaftswissenschaften
Overview
Publications
(168)
Research Grants
(3)
Research Fields
(6)
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Journal article
Journal article
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Book chapter / Article in edited volumes
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Determinants of outward foreign direct investment from BRIC countries: an explorative study (2012)
Holtbrügge D, Kreppel H
Journal article
Learning style preferences and the perceived usefulness of e-learning (2012)
Mohr A, Holtbrügge D, Berg N
Journal article
Chinese Outward Foreign Direct Investment – A Challenge for Traditional Internationalization Theories? (2012)
Berning SC, Holtbrügge D
Conference contribution, Original article
The Perceived Attractiveness of Chinese Products by German Consumers - A Sociopsychological Approach (2012)
Kreppel H, Holtbrügge D
Journal article
Mind over money. FDI location choice in India (2012)
Holtbrügge D, Friedmann C
Journal article
Competitive advantage of German renewable energy firms in India and China: An empirical study based on Porter's diamond (2012)
Schuster T
Journal article
Российские многонациональные корпорации в Германии: имидж бренда и привлекательность работодателя" (Russian Multinationals in Germany: Brand Image and Employer Attractiveness) (2012)
Holtbrügge D, Kreppel H
Journal article
Mergers & Acquisitions in Indien (2012)
Holtbrügge D, Friedmann C
Journal article
Competitive Advantage of German renewable energy firms in India and China (2012)
Holtbrügge D, Dögl C, Schuster T
Journal article
Managing and training for virtual teams in India (2011)
Holtbrügge D, Schillo K, Rogers H, Friedmann C
Journal article
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