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Lehrstuhl für Betriebswirtschaftslehre, insbesondere Internationales Management
Friedrich-Alexander-Universität Erlangen-Nürnberg
Rechts- und Wirtschaftswissenschaftliche Fakultät
Fachbereich Wirtschaftswissenschaften
Overview
Publications
(168)
Research Grants
(3)
Research Fields
(6)
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Journal article
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Book chapter / Article in edited volumes
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Market Entry Strategies in Emerging Markets: An Institutional Study in the BRIC Countries (2013)
Holtbrügge D, Baron A
Journal article
Remote control of foreign subsidiaries: a transaction cost analysis of virtual expatriation (2013)
Holtbrügge D, Schillo K
Journal article
Personalmanagement (2013)
Holtbrügge D
Authored book
Perceptions of Chinese and Indian Brand Personalities in Germany (2013)
Holtbrügge D, Kreppel H
Book chapter / Article in edited volumes
Internationalisierungsphasen mittelständischer Weltmarktführer (2013)
Holtbrügge D, Rygl D, Haussmann H
Book chapter / Article in edited volumes
Market entry of multinational companies in markets at the bottom of the pyramid: A learning perspective (2012)
Holtbrügge D, Schuster T
Journal article
Korruption und Unternehmungstätigkeit in Emerging Markets: China, Indien und Russland (2012)
Holtbrügge D
Book chapter / Article in edited volumes
How international is corporate environmental responsibility? (2012)
Holtbrügge D, Dögl C
Journal article
Chinese outward foreign direct investment - a challenge for traditional internationalization theories? (2012)
Berning SC, Holtbrügge D
Journal article
Die Internationalisierung von Fußballvereinen am Beispiel des FC Schalke 04 (2012)
Holtbrügge D, Maderer D
Journal article
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