GfK-Lehrstuhl für Marketing Intelligence

Moderating Effects of the Relationship between Private Label Share and Store Loyality (2014) Koschate-Fischer N, Cramer J, Hoyer WD Journal article A Guideline for Designing Experimental Studies in Marketing Research and a Critical Discussion of Selected Problem Areas (2014) Koschate-Fischer N, Schandelmeier S Journal article, Review article Preisbezogene Auswirkungen von Kundenzufriedenheit (2012) Koschate-Fischer N Book chapter / Article in edited volumes Are Consumers Really Willing to Pay More for a Favorable Country Image? A Study of Country-of-Origin Effects on Willingness to Pay (2012) Koschate-Fischer N, Diamantopoulos A, Oldenkotte K Journal article Customer Satisfaction and Elapsed Time since Purchase as Drivers of Price Knowledge (2012) Homburg C, Koschate N, Wiegner C Journal article Willingness to Pay for Cause-Related Marketing: The Impact of Donation Amount and Moderating Effects (2012) Koschate-Fischer N, Stefan I, Hoyer WD Journal article Psychologische Preisforschung – Ansatzpunkte für die Vermarktung technischer Gebrauchsgüter (2010) Koschate N, Neuerburg C Book chapter / Article in edited volumes On the Importance of Complaint Handling Design: A Multi-Level Analysis of the Impact in Specific Complaint Situations (2010) Homburg C, Fürst A, Koschate N Journal article How Price Increases Affect Future Purchases: The Role of Mental Budgeting, Income, and Framing (2010) Homburg C, Koschate N, Totzek D Journal article Preisbezogene Auswirkungen von Kundenzufriedenheit (2008) Koschate N Book chapter / Article in edited volumes