GfK-Lehrstuhl für Marketing Intelligence

Erlösmodelle für datenzentrische Dienstleistungen (2018) Koschate-Fischer N, Ochmann J Book chapter / Article in edited volumes Do life events always lead to change in purchase? The mediating role of change in consumer innovativeness, the variety seeking tendency, and price consciousness (2018) Koschate-Fischer N, Hoyer WD, Stokburger-Sauer NE, Engling J Journal article, Original article Mediation Analysis in Experimental Research (2018) Koschate-Fischer N, Schwille E Book chapter / Article in edited volumes New developments in behavioral pricing research (2017) Koschate-Fischer N, Wüllner K Journal article Stichwortbeitrag "awareness set", "consideration set", "lead user", "Marktsegmentierung", "Positionierung", "processed set", "Präferenzbildung" (2017) Koschate-Fischer N, Wolframm C Book chapter / Article in edited volumes The EU as Superordinate Brand Origin: An Entitativity Perspective (2017) Diamantopoulos A, Herz M, Koschate-Fischer N Journal article When will Price Increases associated with Company Donations to Charity be Perceived as fair? (2016) Koschate-Fischer N, Huber I, Hoyer WD Journal article Preisbezogene Auswirkungen von Kundenzufriedenheit (2015) Koschate-Fischer N Book chapter / Article in edited volumes Brand Trust: Scale Development and Validation (2015) Koschate-Fischer N, Gärtner S Journal article Stichwortbeitrag "awareness set", "consideration set", "lead user", "Marktsegmentierung", "Positionierung", "processed set", "Präferenzbildung" (2014) Koschate-Fischer N, Wolframm C Book chapter / Article in edited volumes