GfK-Lehrstuhl für Marketing Intelligence

Mediation Analysis in Experimental Research (2018) Koschate-Fischer N, Schwille E Book chapter / Article in edited volumes New developments in behavioral pricing research (2017) Koschate-Fischer N, Wüllner K Journal article Stichwortbeitrag "awareness set", "consideration set", "lead user", "Marktsegmentierung", "Positionierung", "processed set", "Präferenzbildung" (2017) Koschate-Fischer N, Wolframm C Book chapter / Article in edited volumes The EU as Superordinate Brand Origin: An Entitativity Perspective (2017) Diamantopoulos A, Herz M, Koschate-Fischer N Journal article When will Price Increases associated with Company Donations to Charity be Perceived as fair? (2016) Koschate-Fischer N, Huber I, Hoyer WD Journal article Preisbezogene Auswirkungen von Kundenzufriedenheit (2015) Koschate-Fischer N Book chapter / Article in edited volumes Brand Trust: Scale Development and Validation (2015) Koschate-Fischer N, Gärtner S Journal article Stichwortbeitrag "awareness set", "consideration set", "lead user", "Marktsegmentierung", "Positionierung", "processed set", "Präferenzbildung" (2014) Koschate-Fischer N, Wolframm C Book chapter / Article in edited volumes Moderating Effects of the Relationship between Private Label Share and Store Loyality (2014) Koschate-Fischer N, Cramer J, Hoyer WD Journal article A Guideline for Designing Experimental Studies in Marketing Research and a Critical Discussion of Selected Problem Areas (2014) Koschate-Fischer N, Schandelmeier S Journal article, Review article