GfK-Lehrstuhl für Marketing Intelligence

Introduction of a general class of entropy-based control charts: The Φ-chart (2024) Mangold B, Konopik J Journal article, Original article How speaking versus writing to conversational agents shapes consumer`s choice and choice satisfaction (2024) Schindler D, Maiberger T, Koschate-Fischer N, Hoyer WD Journal article, Review article Let’s face it: When and how facial emojis increase the persuasiveness of electronic word of mouth (2024) Maiberger T, Schindler D, Koschate-Fischer N Journal article, Review article Menu-Based Choice Models for Customization: On the Recoverability of Reservation Prices, Model Fit, and Predictive Validity (2021) Neuerburg C, Koschate-Fischer N, Pescher C Journal article Mediation Analysis in Experimental Research (2021) Koschate-Fischer N, Schwille E Book chapter / Article in edited volumes Toward Developing a Valenced Model of Fit in Cause-related Marketing: An Abstract (2020) Liebetrau J, Basil DZ Conference contribution Security Update Labels: Establishing Economic Incentives for Security Patching of IoT Consumer Products (2020) Morgner P, Mai C, Koschate-Fischer N, Freiling F, Benenson Z Conference contribution, Original article What if something unexpected happens to my brand? Spillover effects from positive and negative events in a co-branding partnership (2019) Koschate-Fischer N, Hoyer WD, Wolframm C Journal article Stichwortbeitrag "awareness set", "cause-related marketing, "cobranding", "consideration set", "corporate social responsibility", "lead user", "Marktsegmentierung", "Positionierung", "Präferenzbildung", "processed set" (2019) Koschate-Fischer N, Liebetrau J, Wolframm C Book chapter / Article in edited volumes Messung von Markenzufriedenheit und Markenloyalität (2019) Homburg C, Koschate-Fischer N, Becker A Book chapter / Article in edited volumes