Journal of the Academy of Marketing Science
Journal Abbreviation: J ACAD MARKET SCI
ISSN: 0092-0703
Publisher: SAGE Publications (UK and US) / Springer Verlag (Germany)
Publications (13)
How speaking versus writing to conversational agents shapes consumer`s choice and choice satisfaction (2024)
Schindler D, Maiberger T, Koschate-Fischer N, Hoyer WD
Journal article, Review article
Let’s face it: When and how facial emojis increase the persuasiveness of electronic word of mouth (2024)
Maiberger T, Schindler D, Koschate-Fischer N
Journal article, Review article
How product complexity affects consumer adoption of new products: The role of feature heterogeneity and interrelatedness (2023)
Fürst A, Pecornik N, Hoyer WD
Journal article
The role of marketing in new ventures: How marketing activities should be organized in firms' infancy (2023)
Fürst A, Gabrielsson M, Gabrielsson P, Prigge JK
Journal article
Do life events always lead to change in purchase? The mediating role of change in consumer innovativeness, the variety seeking tendency, and price consciousness (2018)
Koschate-Fischer N, Hoyer WD, Stokburger-Sauer NE, Engling J
Journal article, Original article
When will Price Increases associated with Company Donations to Charity be Perceived as fair? (2016)
Koschate-Fischer N, Huber I, Hoyer WD
Journal article
Incumbents' Defense Strategies: A Comparison of Deterrence and Shakeout Strategy (2013)
Homburg C, Fürst A, Ehrmann T, Scheinker E
Journal article
The effect of shipping fee structure on consumers’ online evaluations and choice (2012)
Koukova NT, Srivastava J, Steul-Fischer M
Journal article
Ensuring International Competitiveness: a Configurative Approach to Foreign Marketing Subsidiaries (2012)
Homburg C, Fürst A, Kühnl C
Journal article
A Customer Perspective on Product Eliminations: How the Removal of Products Affects Customers and Business Relationships (2010)
Homburg C, Fürst A, Prigge JK
Journal article