International Journal of Market Research

Journal Abbreviation: INT J MARKET RES
ISSN: 1470-7853
Publisher: Ntc Publications Ltd

Publications (2)

Predicting online shopping cart abandonment with machine learning approaches. (2022) Rausch TM, Derra N, Wolf L Journal article When is brand content shared on Facebook? A field study on online Word-of-Mouth (2019) Haikel-Elsabeh M, Zhao Z, Ivens B, Brem A Journal article