Journal of Marketing

Journal Abbreviation: J MARKETING
ISSN: 0022-2429
Publisher: American Marketing Association

Publications (5)

Organizational Multichannel Differentiation: An Analysis of Its Impact on Channel Relationships and Company Sales Success (2017) Fürst A, Leimbach M, Prigge JK Journal article Moderating Effects of the Relationship between Private Label Share and Store Loyality (2014) Koschate-Fischer N, Cramer J, Hoyer WD Journal article The Role of Cognition and Affect in the Formation of Customer Satisfaction - A Dynamic Perspective (2006) Homburg C, Koschate N, Hoyer WD Journal article How Organizational Complaint Handling Drives Customer Loyalty: An Analysis of the Mechanistic and the Organic Approach (2005) Homburg C, Fürst A Journal article Do Satisfied Customers Really Pay More? A Study of the Relationship Between Customer Satisfaction and Willingness to Pay (2005) Homburg C, Koschate N, Hoyer WD Journal article