FAU.de
Deutsch
Login
Home
Publications
Research Grants
Inventions & Patents
Awards
Additional Research Activities
Faculties & Institutions
Research Areas
International Journal of Management
Journal Abbreviation:
IJM
ISSN:
2277-5846
Publisher:
Publications (1)
Types of publications
Journal article
Journal article
Unpublished / Preprint
Unpublished / Preprint
Publication year
From
To
Abstract
Filters (inactive)
Innovation management and marketing in the high-tech sector: A content analysis of advertisements (2011)
Gerhard D, Brem A, Baccarella C, Voigt KI
Journal article