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Journal of Global Marketing
ISSN:
0891-1762
eISSN:
1528-6975
Publisher:
Haworth Press Inc.
Publications (1)
Types of publications
Journal article
Journal article
Unpublished / Preprint
Unpublished / Preprint
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Abstract
Filters (inactive)
The Perceived Attractiveness of Chinese Products by German Consumers - A Sociopsychological Approach (2012)
Kreppel H, Holtbrügge D
Journal article