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Marketing Intelligence and Planning
ISSN:
0263-4503
Publisher:
Emerald Group Publishing Ltd.
Publications (1)
Types of publications
Journal article
Journal article
Unpublished / Preprint
Unpublished / Preprint
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Abstract
Filters (inactive)
Damaging brands through market research: Can customer involvement in prediction markets damage brands? (2014)
Horn CF, Brem A, Ivens B
Journal article