Psychology & Marketing

Journal Abbreviation: PSYCHOL MARKET
ISSN: 0742-6046
Publisher: Wiley-Blackwell

Publications (3)

What if something unexpected happens to my brand? Spillover effects from positive and negative events in a co-branding partnership (2019) Koschate-Fischer N, Hoyer WD, Wolframm C Journal article Customer Satisfaction and Elapsed Time since Purchase as Drivers of Price Knowledge (2012) Homburg C, Koschate N, Wiegner C Journal article How Price Increases Affect Future Purchases: The Role of Mental Budgeting, Income, and Framing (2010) Homburg C, Koschate N, Totzek D Journal article