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Journal of International Marketing
Journal Abbreviation:
J INT MARKETING
ISSN:
1069-031X
Publisher:
American Marketing Association
Publications (1)
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Journal article
Journal article
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Unpublished / Preprint
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Are Consumers Really Willing to Pay More for a Favorable Country Image? A Study of Country-of-Origin Effects on Willingness to Pay (2012)
Koschate-Fischer N, Diamantopoulos A, Oldenkotte K
Journal article